I advertise a quite a few blogs.  I really like advertising on blogs because being a blogger I have a fairly good understanding of the market.

Yet, I seem to be receiving more and more emails asking me to advertise on the writers blog.  They go something like this:

Hey Anthony,
I’ve noticed you have purchased some advertising buttons on a few sites. I was wondering if you were interested in taking up my offer for a prime sidebar ad spot for just $12 for a whole month.

Let me know!
Sincerely,
*****
www.************.com

Sure, going out and being proactive in the marketplace is fine, but when you own a pretty crappy blog with hardly any traffic these emails just annoy me and will probably put me off advertising on your blog completely.  If you owned a high traffic blog, that fitted my niche I wouldn’t mind the email.  I would also expect you to give me the creative stats that any advertiser needs.

I sell advertising on quite a few different sites.  Although I don’t send random emails to possible advertisers.  I send emails to current customers who may be interested in renewing their accounts - but thats it.

My tip to “cold callers” (or should it be cold emails).  Learn a bit about advertising and learn how to write a proper sales letter, because the one I received above definitely isn’t one.